Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Another challenge is the subliminal separation of church and state in this country. Many people aren’t quite sure that public-policy advocacy and faith are connected. However, once someone “gets” it, they’re overwhelmingly loyal and generous and active.

FS: What needs to be done to overcome them?
SM: We try to personalize the message and present compelling stories of the results that extend beyond the policy or appropriations victories. An increase in poverty-focused development assistance is more than an increase in appropriations. It is education for women that results in empowered lives and less hunger. It’s an HIV/AIDS clinic built in a remote village in Africa. It’s better trade policies and programs that allow small farmers and craftsmen to improve their income through increased trade opportunities.