Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

One thing you’re sure to find, however, is that even though there’s a broad spectrum of missions in the nonprofit universe, there are more things that unite than separate them — especially when it comes to fundraising challenges.

Every organization, be it large or small, local or global, new or old, is wrangling with many of the same issues. Chief among them is the Internet and its vital, burgeoning role in giving. With new organizations emerging every day, the issue of competition also is huge. As is brand recognition. And accountability and stewardship. So another happy result of this special section turns out to be that you should find some comfort and, more importantly, hope in the knowledge that you’re not alone as you chug along in your efforts to make the world a better place. — MB

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