Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

But while few can deny the heartstring-tugging appeal of a pup in need, BFAS wants to go further by relating animal protection and compassion to a healthier, happier society for humans too. And that’s where things get tougher.

FundRaising Success: What are your toughest fundraising
challenges?
Aileen Walden: It can be difficult for people to understand the importance of caring for companion animals and offering them the care and compassion they need to live happy lives. People don’t understand that ill treatment of the animals and animal overpopulation have a direct impact on the health and welfare of communities and are indicative of pathologies that lead to violence and other crimes against each other. There’s also a lot of competition among the many animal welfare organizations.