Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Fighting the Good Fight
BY TOM HURLEY

When Patty Starkey of KSPS in Spokane looked into a camera and implored
viewers to phone in a pledge 25 years ago, she was asking for a little extra “pin” money for station projects. By 1980, KSPS, and more than 300 other PBS stations, had attracted more than a million individual contributors and support from major corporations. Little did she realize that by 2006
individual contributions would be her station’s largest source of funding.