Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Public television was in its infancy and had a huge mission to fulfill — to provide the informational, educational, cultural and innovative programming that commercial networks wouldn’t. Born in the last days of Lyndon Johnson’s “Great Society,” the grand plan for public television in 1967 called for generous government funding and the old-fashioned notion of strong, local broadcasting stations.