Editing Tips to Help Hone Messaging

2. Reduce clauses to phrases. For example, the sentence, “When they were wounded by poachers, the apes stole away to die in the bush” can become, “Wounded by poachers, the apes hid in the bush to die.”

3. Read your copy out loud. “There’s no better way to feel the rhythm of your language or catch missing words,” she said.