Editing Tips to Help Hone Messaging

4. Use contractions. For example, the sentence, “You will enjoy knowing your contribution will help ten low-income children to receive the medical care they are so desperately in need of” can become, “You’ll enjoy knowing your gift can help ten low-income children receive the medical help they desperately need.”
5. Remove the word “that” from sentences. The sentence, “It is important that you return your contribution as quickly as you can” can be shortened to, “It is important you return your contribution quickly.”