Editor's Note

P.P.S. Starting this week, FS ADVISOR will feature a special column on direct-mail packages gleaned from Target Marketing Group's own Who's Mailing What! Archive, a direct-mail library of more than 20,000 fundraising packages from every sector in the nonprofit world. Each issue will profile a new piece's creative, design, copy and overall marketing approaches in "Direct Mail Spotlight." For more information, visit http://www.whosmailingwhat.com