Editor's Note Just So You Know

The event raised more than $20,000, and it underscored the importance of strong messaging that touches people in ways to which they can relate. Paxman might not have been able to connect with the video’s far-off images of women walking across a blustery desert, but when it focused individually on four of those women, each of whom looked dead into the camera and said, “I am powerful,” Paxman felt, well, empowered.