Editor's Note: Political Fallout?

Uber-conservative copywriter Richard Viguerie and his affectionately competitive liberal nemesis, Hal Malchow, addressed the current DM climate in a Leaders Forum at the DMAW event. In between trading barbs with and poking fun at Malchow — these guys are bona fide members of the Mutual Admiration Society — Viguerie likened the onslaught to “a Mack truck coming down the road” and predicted “a political mailing unlike anything anyone has seen before.”