Editor's Note: Political Fallout?

During this hot campaign period, Viguerie and others suggest, think about giving direct mail prospecting a rest. You’re up against the big boys who have a whole lot riding on the results of their DM campaigns between now and November.

The alternatives: Give your loyal donors a little extra TLC; pump up your e-mail campaign; get that Web site running at its full potential; get on the phone, for Pete’s sake. Try radio and TV. Just don’t expect to get a whole lot of attention through direct mail, at least not until after until Nov. 2.