Taking the Plunge

The direct mail sessions were so full that people set up chairs in the doorways after the floor space ran out. And for good reason: Direct mail is the backbone of nonprofit fundraising.

But it’s not the only thing that holds it up. That’s why I was disturbed by the fact that the few sessions dealing with technology were not as well attended. Is there something to the perception that nonprofit organizations are reluctant to explore new options when it comes to plugging in? You wouldn’t know it by the plethora of software providers dedicated to dragging nonprofits into the 21st century. These savvy folks don’t throw their money at business plans without feeling confident that there’s a need.