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As a fundraiser, what is your ultimate goal? Raising more money to support your important cause, of course. What can you resolve to do in 2010 and beyond that will get you there? Yes, you can vow to send more timely thank-you messages to donors; yes, you can commit to a social-media plan that has you updating your organization's Facebook page every 15 minutes; yes, you can look into that whole notion of mobile giving.
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Margaret Battistelli Gardner
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