Editor's Note: Welcome, 2010

• Communication — establish and maintain personalized, two-way interactions with donors and other supporters where you talk with them rather than just at them.

• Respect — once you know what your supporters want, give it to them; once you know how they want to be treated, treat them that way.

• Patience — accept that even the people who know and love your cause need (and deserve) you to take the time to earn their trust.