The Futility of Educating Donors
Education is good for everyone — but so is cod-liver oil.
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Jeff Brooks
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Here’s why it doesn’t work
I see two reasons educating donors is such a losing proposition:
1. Most folks don’t really want to be educated. Let me clarify that: Pretty much everybody would rather eat a bug than have more facts crammed into their heads.
I know this because I used to be a teacher.
I thought I was a pretty good teacher, but one thing always deflated me: The coolest, most popular thing I could do for my students — something that would literally make them break out into applause — was to cancel a class. To tell them, in effect, “Tomorrow, you won’t get your education — the thing you’ve dedicated this period of your life to and that’s costing you (well, someone) a pile of money.”
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Jeff Brooks
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