The Futility of Educating Donors

But my smart, lively, curious Thai-cooking friend would rather make pad thai with elbow macaroni and ketchup than be instructed about geographical curiosities.

Think about it: What’s relevant, interesting and worthwhile comes from within. After childhood — when we’re forced to learn what adults tell us is important — each of us sets our own learning agenda. According to that agenda, things that might seem like critical knowledge to a well-meaning nonprofit likely are just random, unattached (and largely boring) facts that we can happily live without.