The Futility of Educating Donors

Learning is hard work. And the payoff tends to be indirect and long-term. People are busy. They have to be choosy about where they use their energy. Anything that’s not necessary or fun (or best, both) isn’t going to trigger much engagement.

You can educate until you’re blue in the larynx, but it’s not going to get through to people who aren’t already interested.