Mark Morris Dance Group
Effective site suffers just a bit from form-over-function syndrome.
There are a few other opportunities this organization has to use its Web site to increase donors’ confidence and likelihood to give. New subscribers to the e-mail list receive a welcome message in their inboxes which tells them more about the organization and invites them to click on a link to celebrate the group’s 25th anniversary. However, I got a “page not found” error when I clicked on that link and then later read that the group’s 25th anniversary season was in 2006. Oops!
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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