Effective site suffers just a bit from form-over-function syndrome.

By Sarah Durham

The Mark Morris Dance Group includes the company and a school. The site’s homepage showcases both, plus its location (the Dance Center building), under one of the biggest (and somewhat uninspired) logos ever to grace a Web site. Below that, large banners run the width of the site promoting current happenings like class enrollments, Mark’s new television show and an upcoming performance. It’s all big, big, big, with main navigation floating in the middle of the two, and other actionable items (Mailing List and Donate Now) drifting along the bottom of the all-gray background.

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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).