Mark Morris Dance Group
Some suggestions
Although the site works well, there are a few rejigs that could make it even stronger. On the homepage, for example, there’s too much emphasis placed on the Dance Center. Completed in 2001, it isn’t a performance space (although the school is there, and you can rent it if you’re a nonprofit dance company), so the average individual will never visit the center, unless she studies at the school. It feels like the site’s architect placed a lot of emphasis on the Dance Center because it’s a big deal to the organization. But it’s not a big deal to the average site visitor.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
