Mark Morris Dance Group
Effective site suffers just a bit from form-over-function syndrome.
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Sarah Durham
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www.markmorrisdancegroup.org.<%2Fa>%20The%20Mark%20Morris%20Dance%20Group%20includes%20the%20company%20and%20a%20school.%20The%20site’s%20homepage%20showcases%20both,%20plus%20its%20location%20(the%20Dance%20Center%20building),%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Feffective-site-suffers-just-bit-form-over-function-syndrome-176674%2F" target="_blank" class="email" data-post-id="5970" type="icon_link">
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The homepage also suffers from a lack of hierarchy: everything’s so big — from the logo to the images to the rotating current happenings — that it’s easy to miss the main navigation and hard for your eye to know what to focus on. Why not move the current happenings section to the top to highlight it, and make the dance group and school info a bit smaller below it?
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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