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* Creates long-term givers. Biedermann says that a donor who gives $10 every month is a much more valuable donor than one that gives a single gift of $120 in a year. Typically a monthly donor’s lifetime value is more than double that of a regular donor because the monthly commitment builds a much greater affinity with the organization.
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- Companies:
- Softerware/Donor Perfect
E
Abny Santicola
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