EFT Makes Recurring Gifts A Reality

Biedermann notes that communication with recurring givers should be different from those with donors who haven’t made an ongoing commitment. Rather than including them in its regular direct-mail or telephone solicitations, an organization should update recurring donors regularly on how their gifts are being used to achieve its mission. But it also must be sure to send them an annual upgrade appeal, thanking them for their past support and asking that they increase their monthly commitment.