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Offering EFT needs to be part of an entire marketing push, complete with a centrally devised message that is included online, in newsletters and in direct-mail letters announcing that donations can be given through this method.
From the donor’s perspective, EFT enhances the convenience of giving. From the organization’s perspective, it is a reliable, recurring donation stream that cuts retention costs considerably.
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- Companies:
- Softerware/Donor Perfect
E
Abny Santicola
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