EIGHT BRANDS RECEIVE FIRST-EVER LADIES HOME JOURNAL DO GOOD STAMP FOR THEIR PHILANTHROPIC EFFORTS

NEW YORK, November 23, 2009 — Ladies’ Home Journal Editor-in-Chief Sally Lee announced today that eight philanthropically-minded companies have been honored with its first-ever “Do Good” Stamp. The companies will be featured in the December/January issue of the magazine and on LHJ.com, and will receive an insignia that can be used in their brand packaging and promotional materials to raise awareness for their cause-related efforts.

“We are very happy to celebrate these brand initiatives and show how they are making positive changes in people’s lives – not to mention, highlight how consumers can also get involved,” explained Lee

To receive the Stamp, a company’s charitable works must involve its consumers and employees, be innovative and achieve results. The “Do Good” Stamp recipients are:

· Burt’s Bees – Employees spend up to 30 business hours a year improving their community. This year, projects included collaborating with Habitat for Humanity and Kaboom! on an eco-friendly playground, and donating 400 pairs of jeans to Habitat, which repurposed them to insulate new homes.

· Hard Rock International – Since 1991, its musician-designed Signature Series t-shirt line has raised millions of dollars for a variety of causes. Also, the Hard Rock’s Ambassador Program encourages employees to spearhead fundraising drives for their communities.

· Lee Jeans – Fourteen years ago, the company created Lee National Denim Day, which collects $5 donations for breast cancer in exchange for employees wearing denim to work for a day. Today, Denim Day has raised more than $80 million and has become one of the largest single-day fundraisers for breast cancer nationwide.

· L’Oréal Paris – The beauty company has donated more than $18 million to fund the fight against ovarian cancer thanks in part to sales from its Color of Hope cosmetics collection.

· Mary Kay – The company’s efforts to end domestic abuse include a campaign encouraging lawmakers to legislate violence prevention education; partnering with the nonprofit Break the Cycle to sponsor the Ending Violence classroom DVD; and contributing more than $18 million over the past nine years to shelters addressing domestic violence prevention across the country.

· SONIC America’s Drive-In – The drive-in chain’s Limeades for Learning program allowed customers to vote for their favorite teacher’s classroom project. SONIC donated more than half a million dollars to fund nearly 1,500 public school teachers’ projects across the country for materials that inspire learning in the classroom.

· Tide – Its Loads of Hope program brings free, laundry services to areas devastated by natural disasters. Also, all proceeds from their vintage Tide T-shirts go towards helping families affected by natural disaster.

· Trident – The Cadbury brand will donate $1.5 million over the next three years to Smiles Across America, the signature program of Oral Health America that provides dental services to thousand of children in underserved communities nationwide. This year, the donation has helped fund dental clinics in Dallas and Los Angeles; plans are in the works to help open four to six more in the next few years.

An advisory panel will review “Do Good” applications and award the two-year Stamp four times a year. The Ladies’ Home Journal “Do Good” Stamp is part of a larger, cross platform initiative, which includes in book editorial and advertising; an online “Do Good” Channel (lhj.com/dogood); employee volunteer efforts; and an eight-week advertising agency challenge (lhjdogoodchallenge.com), which encourages volunteer activities and donation drives toward an ultimate goal of 1,500 items donated and 3,000 volunteer hours served.