Eight Key Principles for Diversifying Your Donor Base

The population of the U.S. is becoming more diverse, making it more and more imperative that nonprofits create messaging that's relevant to multicultural audiences to engage them as donors, volunteers and allies.

This was the focus of the session "Multicultural Resource Development: Effective Practices to Broaden Your Donor Base" at the 2009 Bridge Conference held just outside of Washington, D.C. last week. Presenters Randi Hogan, former vice president with the Metropolitan Group; Julia Howell Barros, chief development officer of CentroNia; Anna Lopez, executive director of corporate diversity for the American Red Cross; and Ivan Roman, executive director of the National Council of Hispanic Journalists shared tips on how to connect their missions to the values of individuals from various cultural backgrounds, and apply outreach and engagement strategies with diverse communities.