Eight Key Principles for Diversifying Your Donor Base

Hogan shared the following eight principles of multicultural resource development to help attendees looking to diversify their outreach:

Principle 1: Don’t make assumptions.
Begin with yourself. Get the facts. Examine programs that work with the cultural group you want to engage. Research racial, ethnic and tribal philanthropy groups to identify trends, challenges and opportunities. Test your assumptions, and check your ego at the door.