Eight Key Principles for Diversifying Your Donor Base

Principle 2: Understand the cultural context(s) of your prospects.
Do your homework. Define your target prospect groups as specifically as possible. Be aware of norms, traditions and other cultural nuances that are unique to your prospects. Identify and build on cultural strengths and assets.

Principle 3: Invest before you request.
Create "community-centered" partnerships. Treat leaders, organizations and community members as partners. Learn about a community's needs and assets, and stay in touch.