Eight Key Principles for Diversifying Your Donor Base

Principle 4: Develop authentic relationships.
Maintain a long-term perspective. Go to where your prospects are. Work with trusted allies, influencers and pathways. Don't become a one-hit wonder, getting what you need and never coming back. Become an ally.

Principle 5: Build shared ownership.
Engage, don't just involve. Make sure there are seats at the table. Establish input and decision-making structures and shared authority. Ensure that different perspectives and ideas are heard and incorporated.