Eight Key Principles for Diversifying Your Donor Base

Principle 6: Walk your talk.
Lead by example. Acknowledge the reality of your organization. Do what you say you believe others should do, and deliver on promises.

Principle 7: Relate, don't translate.
Place communication into cultural context. Determine if existing fundraising messages and materials work for the prospect group and whether they are based on cultural context. Relate the existing concept to the needs of your priority audience. Develop new creative. It's not just a matter of moving the copy you already use to another language. Your message might need to be different, as well. Establish clear translation protocols to ensure there aren't mistakes, and don't forget to implement.