Eight Secrets of Effective Online Networking

Also, work on your own time. “Don’t feel like you need to keep your profile updated every minute or have to add people to your list of friends the moment they ask,” says Chris Heuer, a social-media consultant and president and co-founder of the Social Media Club, an online community dedicated to exploring and establishing best practices in the social-media arena. “Unless your job responsibility is online community manager, you don’t need to spend your entire work day on MySpace.”