Eight Secrets of Effective Online Networking

4. Don’t spread yourself too thin.

There is considerable crossover among social-network users, so it might not be necessary to maintain a profile or support a group on every single one.

“Choose where you really want to develop your community and where you really want to interact with the people who matter the most to you and your organization,” Heuer says. “Spreading attention and energy across all the sites is nearly impossible for one person, and you will end up with a diluted presence on each of them rather than a strong presence on one.”