Eight Secrets of Effective Online Networking

Chan points to the example of Museum of Contemporary Art - Los Angeles, which worked with a live music event where the bands had a large MySpace fan base.

When determining an online presence, don’t just choose the most popular sites, or the site that you think matches your demographic; take some time to find the people you’re trying to reach and the convesrsations you’re trying to join. “Go where your network is, and focus on those few places,” says Doug Haslam, a social media consultant for Woburn, Mass.-based PR firm Topaz Partners.