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Beth Kanter
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5. Share the workload.
Of course, there might be times when it does make sense to have a presence on several sites. Once Google’s OpenSocial API is implemented, this will become easier because you will be able to access your contacts across networks or via a single hub. In the meantime, you can hire a full-time or part-time staffer to manage your social networks, or parcel out the work among your teammates.
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