Eight Secrets of Effective Online Networking

“Find the people … who are incredibly effective at advancing your mission through real-world relationships with others,” he says. “Encourage them to bring online the same values and passion they exhibit in real life.”

You also can involve more teammates by inviting staff members to use their personal profiles to represent the organization. Danielle Brigida, associate operations coordinator of the National Wildlife Federation, says, “I like to look at social networking as an ecosystem: When you have a number of people picking up different niches, the system is stronger and healthier. Most of the time, you are your best advocate. The more people involved from your organization, the greater the impact, and without a personal touch these social networks become bland very quickly.”