Eight Secrets of Effective Online Networking

Sharing the workload has other advantages as well. Says Arts Foundation of Cape Cod’s Dunn, “Keeping the organization’s social-network project tightly compartmentalized within just one person’s domain personalizes it too much — if it succeeds, you’re all geniuses; but if it fails, then it was just ‘Your Bad Idea.’ If the board gives your organization the green light, the whole organization needs to get on board with it too.”