Eight Secrets of Effective Online Networking

One way you can address this is by assigning the task of befriending others to one person at your organization.

“We have a staff person who is spending a portion of his time managing our MySpace page — identifying, reviewing and accepting friends seems to take a good chunk of time,” says Eve Smith, assistant director of interactive marketing at Easter Seals. “You can’t really streamline that work and be an effective relationship builder.”