Eight Secrets of Effective Online Networking

“Build a small base from a network of supporters from people you know — maybe that’s staff, board members, past supporters — and ask them to invite people they think should be involved,” marketing consultant Snyder says. “In a sense, it’s getting supporters to do the legwork and be active supporters. It’s also the very definition of ‘social networking.’ This may happen, to some extent, on its own, but it will happen a lot faster if you contact your network and ask them to do this.”