Eight Secrets of Effective Online Networking

Automate profile content from blogs, Web sites and other sources: Not all of the content that appears on your social-networking site needs to be created there; as mentioned before, many sites offer tools to allow you to pull in content from your Web site or blog, or from others around the Web.

“Facebook allows you to pull in all your RSS feeds from other services,” social-media consultant David Brazeal says. “When you update your blog or your podcast or your Twitter, it’s published to your Facebook profile, too.”