Eight Secrets of Effective Online Networking

Kristin Taylor, social media strategist for PBS Interactive, says, “Every social network is different, and every user is different — there are levels of privacy, rules of friending and a certain expectation of transparency. Respect that and you’ll be fine.”

Keep up with policies and new developments: NWF’s Brigida advises nonprofit staffers who work on social-networking sites to keep an eye on changes in features or policies that speak to their specific needs.