Eight Secrets of Effective Online Networking

“I am starting to see larger nonprofits creating full-time social-networking positions for 40 hours a week,” she says.

Keep in mind that there is a fair amount of trial and error with using social-networking sites, and your organization might not see results right away.

“There is a learning curve; don’t expect immediate results for at least three months — whatever your objectives may be,” advises Alex de Carvalho, director of community and marketing for multimedia social-networking site Scrapblog. “Take the time to build your profile correctly and learn the ropes of what works and what doesn’t.”