Eight Secrets of Effective Online Networking

Nick Noakes, a director at The Hong Kong University of Science and Technology, stresses the value of this “no-guilt” exploration time: “It has brought me knowledge and contacts more than a lot of planned things I do,” he says.

Some nonprofit professionals, like Beth Dunn, director of communications for the Arts Foundation of Cape Cod, use their after-work hours and their individual (rather than organizational) profiles as a low-risk way to try out new tools.