Eight Secrets of Effective Online Networking

“Don’t do random trial and error, [which] isn’t as effective as creating learning experiments that give you some information about how to improve your strategy.”

2. Test the waters with an individual profile.

If finding someone to be a dedicated or part-time social networker for your organization is unrealistic, you might want to consider testing the waters with an individual, rather than an organizational, profile. Whereas creating an organizational presence — such as a group, cause or fan page — requires a bit more time and planning, setting up an individual profile is fairly simple.