Eight Steps to Launching a Planned-giving Program
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1) First, recalculate your existing personnel budget, allocating a portion or percentage of the chief development officer’s time (and salary) to planned giving. Consider starting with 5 percent or 10 percent. Naturally, that means delegating or eliminating activities now taking that portion of the job. Build it into the job description. Add a similar amount of time to whatever support staff is available.
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Alexander Macnab
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