Eight Ways to Engage Donors While Raising Funds

1. Identify your goals. Develop an image of what success looks like and determine how you will measure your progress. This not only aligns your employees with the cause, it serves to define an attainable objective. A clearly recognized goal will drive your entire campaign and define your messaging.

2. Evaluate your communication and voice. Identify the proper tone for each audience based on their level of interaction. Test your messaging over time and find out what works and what doesn’t. Keep your messaging focused and personal.