By
Jon Thorsen
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7. Use interactive tools. Use technology and online navigation to your advantage. Have your action pages push to donation pages. This helps guide your supporters through the transition from activists to a financial donors.
8. Remember the real goal. Make it clear to your supporters that raising money is not a sole purpose, but rather a means to an end. Stressing what donated funds will help accomplish keeps your supporters tied to the mission and engaged in your success.
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- Companies:
- Kintera Inc.
Jon Thorsen
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