Eight Ways to Raise Money and Keep Donors Happy

2. Make sure there is a clear “call to action.” Be sure to spell out what it is you want the donor to do. If you’re sending a letter, include a summary of the action in a P.S.

3. Personalize! Don’t say “Dear Friend …” Failing to personalize a request to each donor is detrimental to your appeal and can send the wrong message. If someone has been donating to your organization for several years, it’s insulting not to address that person by name.