Eight Ways to Raise Money and Keep Donors Happy

4. Send the “thank you” in the same format as you received the gift. If the gift came through the mail, mail the “thank you.” If it came through the Internet, send an e-mail “thank you.”

5. Send your thank-you letter quickly. Ideally, you should get it out within 48 hours of the receipt of the gift. This lets the donor know that you received the gift, that you appreciate it and that you’re on the ball.