Eight Ways to Raise Money and Keep Donors Happy

6. In your thank-you letter, tell the donor what you’re doing with the donation. Take advantage of the opportunity to tell the donor how the gift already has been put to use.

7. Let donors choose how often they hear from you. This is important in keeping them happy. Putting donors in control of when they hear from you helps ensure that when you ask them for a gift, they’ll respond. This ultimately boosts your response rates and lowers costs.