Eighth Annual Jimmy V Week Brings Awareness, Funds for The V Foundation for Cancer Research

For Immediate Release

Media Contact: Margaret Pentrack
margaretp@intrepidmg.com
412-337-2997

(Cary, NC) – The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations, and ESPN are thrilled to announce the eighth annual Jimmy V Week for Cancer Research, beginning December 3, 2014, across all domestic ESPN platforms. The initiative will drive awareness of and donations to The V Foundation for Cancer Research with original content, messaging, graphics, social activation and public service announcements. Jimmy V Week will conclude with the Jimmy V Women’s and Men’s Basketball Classics Presented by Corona. For the women’s matchup, two-time defending national champion and No. 3-ranked Connecticut plays at No. 2 Notre Dame on December 6 at 3:15 p.m. on ESPN. The men’s event will showcase four top college basketball programs – Indiana, No. 6 Louisville, Illinois and No. 12 Villanova – in the 20th annual doubleheader December 9. ESPN and ESPN Radio will offer both games from New York City’s famed Madison Square Garden, beginning with Villanova vs. Illinois at 7 p.m., followed by Indiana vs. Louisville at 9 p.m. Last year’s Jimmy V Week raised $1.8 million, bringing the seven-year total of contributions to more than $8.2 million.